Search Engine Optimisation, otherwise called SEO, is a process of choosing the most targeted keyword or keyword phrases that are related to your website or web pages in order to improve the volume of web traffic to your web site from search engines.

A keyword, in the context of SEO, is a word used to find relevant results in Internet searches. You need to use appropriate keywords to optimise your web pages so that you can attract targeted visitors or potential prospects to your web site. Understanding how SEO works will help you to fine-tune your web content by making use of the specific phrases that most web searchers are likely to use.

A keyword density is an indicator of the frequency of a keyword or the number of times a selected keyword appears on your web page. In other words, it is the percentage of words on a web page that matches a specified set of keywords. As applied to SEO, keyword density can be used as a factor to determine whether a web page is relevant to a specified keyword or keywords.

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